Antecedents and outcomes of a City’s Global Image: the impact of a tourist staple

Authors

  • Cristela Bairrada CeBER; Faculty of Economics, University of Coimbra, Portugal. E-mail: cristela.bairrada@uc.pt, Av. Dias da Silva, 165, 3004-512 Coimbra, Portugal, +351 790575
  • Maria Vieira Higher Institute for Accountancy and Administration of Aveiro University, Portugal; E-mail: mariaeirinha@gmail.com, Rua Associação Humanitária dos Bombeiros Voluntários de Aveiro, 3810-902 Aveiro, Portugal, +351 234 380 110
  • João Fontes da Costa CeBER, Faculty of Economics, University of Coimbra, Portugal. E-mail: fontesdacosta@fe.uc.pt, Av. Dias da Silva, 165, 3004-512 Coimbra, Portugal, +351 239 790 575)

Keywords:

Destination Image; brand personality; brand evangelism; satisfaction.

Abstract

It is paramount to understand the impact of distinctive features in a city’s global image. This research was based on a questionnaire to tourists who visited Coimbra, Portugal (n=255), a city best known for its 727-year-old University. Results showed that the affective image and the personality of the University of Coimbra brand has a direct influence on the city’s global image as a tourist destination. Results also showed that the global destination image has a positive impact on satisfaction. Overall, there are impacts of memorable experience in affective image and of satisfaction in brand evangelism. A distinctive feature is forcedly an anchor for the city’s brand development; separate and unrelated brand strategies for a tourist staple and the city can be conflicting.

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Published

2019-03-01

How to Cite

Bairrada, C., Vieira, M., & Costa, J. (2019). Antecedents and outcomes of a City’s Global Image: the impact of a tourist staple. European Journal of Tourism Research, 21, 87–101. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/360