Are there economic benefits from marine protected areas? An analysis of scuba diver expenditure
Keywords:spending behaviour, Portofino, diving tourism, scuba diving
In 1998, the Italian authorities declared the marine area around the Peninsula of Portofino, Liguria, a Marine Protected Area (MPA) covering 13 km of coastline on the north-western coast of Italy. Thus, many feared decreased local tourism and resultant economic loss due to limitations on activities within the MPA. The MPA has, however, led to an increase in scuba in the area. This research evaluates the importance of scuba divers as a source of tourism and income for the local economies surrounding the Portofino MPA. Research indicates that spending is a better criterion for analysis than numbers of visitors to an attraction or area. Therefore, understanding spending behaviour is important in influencing the benefits derived from scuba diving tourism. While scuba diving is a popular activity worldwide and a drawcard for many destinations, little research analysing their spending behaviour is available. This research was conducted at the Portofino MPA, Italy, where more than 700 questionnaires were completed during June/July 2016 with the assistance of eight of approximately 20 diving operators in the area. The results provide dive operators and the destination marketing organisation with information on specific market segments and insight into the spending behaviour of divers.
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Copyright (c) 2018 Creative Commons Attribution 4.0 International (CC BY 4.0)
This work is licensed under a Creative Commons Attribution 4.0 International License.