Functional Zoning for Smart Destination Management

Abstract

Recent developments in destination management suggest that administrative divisions may be misleading as a unit of decision making for tourism planning and management, since they may comprise several areas with different tourism functionality. Identifying homogenous areas of tourism activity and delimiting their boundaries can enhance the utility of information for smart management purposes. The objective of this paper is to highlight the relevance of the geographical dimension of smart destinations by showing how functional areas can be delimited and how this smaller unit of analysis can improve destination management in the new context of improved availability of data and smart decisions supported by technology. The paper illustrates its key ideas with an application to the island of Gran Canaria.