How can researchers track tourists? A bibliometric content analysis of tourist tracking techniques

Abstract

In this study, an identification of tourist tracking techniques, their evolution, advantages and disadvantages is made to help researchers decide which techniques to use. First, a literature review is carried out to explain how current tracking techniques work and what information can be obtained through their use. A total of 31 different tracking techniques were found. Afterwards, a bibliometric analysis was conducted to gather data regarding studies published on tourist tracking, the evolution of these studies and the most used techniques. To do so, all empirical contributions using tourist tracking techniques found in Scopus were considered for the analysis. Results point that geolocation-based techniques currently are the most frequently used ones to track tourists. Techniques such as the direct observation of tourists were the first techniques used in tourism research but are currently in disuse. Finally, based on a further literature review, the main advantages and disadvantages of the techniques found are highlighted. The study has implications for researchers interested in tracking tourists to study their behaviour and mobility patterns. It can be also used by destination managers willing to gather data of tourists to better understand tourism activity and industry.