Factors influencing the willingness to pay for aviation voluntary carbon offsets: А literature review

Authors

  • Hannes Cordes University of Hamburg, Faculty of Business Administration, Hamburg, Germany
  • Stefan Baumeister University of Jyväskylä, School of Business and Economics, Jyväskylä, Finland. Email: stefan.c.baumeister@jyu.fi
  • Minna Käyrä University of Jyväskylä, School of Resource Wisdom, Jyväskylä, Finland

DOI:

https://doi.org/10.54055/ejtr.v36i.2741

Keywords:

Voluntary carbon offset, willingness to pay, tourism, aviation industry, literature review

Abstract

One measure to mitigate the carbon emissions created from air travel is voluntary carbon offsets (VCO). As a voluntary measure, the question of whether there is willingness to pay (WTP) for VCOs and due to what factors is as old as the concept itself. A vast amount of literature has studied the factors influencing WTP for VCOs, producing diverse but also contradictory results. In order to shed new light on the question of which factors influence air passengers’ WTP, a systematic quantitative literature review assessing the existing literature on this topic was conducted. Out of 332 studies, 47 articles published between 2004 and 2020 were selected and analysed. The results showed that the highest WTP can be found among young, high-income and highly educated air travellers that are aware of aviation’s contribution to climate change and feel personally responsible for their own contribution to it. Gender played no role in WPT. In terms of the offsetting programs themselves, they should be built to create trust in their effectiveness, establish a clear link between customers’ paying and the positive outcome for the environment, be transparent, not be priced too high and, most importantly, air passengers should be made aware of their existence.

Author Biography

Stefan Baumeister, University of Jyväskylä, School of Business and Economics, Jyväskylä, Finland. Email: stefan.c.baumeister@jyu.fi

Senior Lecturer Stefan Baumeister, Ph.D., M.Sc. (Econ.), Diplom-Betriebswirt (FH), has defended his doctoral dissertation with the title "An Eco-label for the Airline Industry - Instrument for Behavioral Change?" in June 2017.

Since 2012, he has been acting as a teacher and instructor in the Corporate Environmental Management Master's Degree Program. In 2016 Stefan has been appointed as supervisor of Master's Theses and since 2019 as a Ph.D. supervisor. Starting from 2022, Stefan will be acting as the Program Director of the Corporate Environmental Management Master's Degree Program. In addition to that, he has also been appointed to the School of Business and Economics' leadership team, becoming a member of the Education Committee for the term 2022-2025. 

Stefan's research has appeared in leading journals of his field such as Transport Policy, Journal of Transport Geography, Transportation Research Part D: Transport and Environment, Case Studies in Transport Policy, Environmental Impact Assessment Review, Journal of Cleaner Production or Environmental Research Letters.

During fall 2019 Stefan was a Visiting Research Fellow at Griffith University, School of Engineering and Built Environment in Brisbane, Australia. During 2014-2015 Stefan was a Visiting Graduate Researcher at the Institute of the Environment and Sustainability at the University of California, Los Angeles (UCLA) under a Fulbright Scholarship.

Stefan has been involved in the WINCSR research project funded by TEKES and The Finnish Work Environment Fund (2010-2013). He has been the local host of the annual Aspen Case Competition from 2012-2019, and received the 2016, 2017 and 2018 Aspen Institute Business & Society International MBA Case Competition Faculty Award.

Stefan is also an active member of the JYU School of Resource Wisdom and editorial board member of Wisdom Letters.

Downloads

Published

2023-11-02

How to Cite

Cordes, H., Baumeister, S., & Käyrä, M. (2023). Factors influencing the willingness to pay for aviation voluntary carbon offsets: А literature review. European Journal of Tourism Research, 36, 3602. https://doi.org/10.54055/ejtr.v36i.2741