Wiesner, K.A. (2021) Professionelles Standort- und Destinationsmanagement: Instrumentarien und Praxisbeispiele für erfolgreiches Place-Management und –Marketing. Berlin: Erich Schmidt Verlag. ISBN: 978-3-503-19562-6, 2021, 244 pp.
This book addresses the increasing global competition among both business locations and destinations for attractive businesses and investors, infrastructure, funding and humans in the role of visitors, residents or workers. It focuses on the place management approach – the integration of location and destination management – which has seen a tremendous growth in significance over the past years. The book includes recent developments in the context of digitization or the COVID-19 pandemic. It is organized in seven parts, moving from general definitions to normative, strategic and operative place management and marketing and concluding with seven case studies.
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Copyright (c) 2022 Julian Philipp, Harald Pechlaner
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