Organisational Culture Perspective and Implementing Customer Relationship Management (CRM) in Hotel Industry: Case of a Chain Hotel in the UK

Supervisors: Dr Ebru Gunlu Institution awarding the Ph. D. Degree: Dokuz Eylul University, School of Tourism and Hospitality Management (Turkey) Date of defence: 26 September 2013

Authors

  • Roya Rahimi Lecturer of Tourism and Hospitality Management, Department of Marketing, Innovation, Leisure and Enterprise, Business School, University of Wolverhampton, UK; Phone: +447549664323, E-mail: roya.rahimi61@gmail.com

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Published

2014-10-01

How to Cite

Rahimi, R. (2014). Organisational Culture Perspective and Implementing Customer Relationship Management (CRM) in Hotel Industry: Case of a Chain Hotel in the UK: Supervisors: Dr Ebru Gunlu Institution awarding the Ph. D. Degree: Dokuz Eylul University, School of Tourism and Hospitality Management (Turkey) Date of defence: 26 September 2013. European Journal of Tourism Research, 8, 162–165. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/157

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Section

Doctoral dissertation summaries