Dog show participants as tourists: attendance motivation factors
Keywords:dog shows; events; event tourism; participant motivation
This study examines the participant motives for attending dog manifestations and events that attract a large number of competitors and attendees in general. Since average dog events participant does not attend every dog event that is organized during one year, but chooses one or more of them, the purpose of the study was to recognize the basic motivational factors in choosing which event to participate in, and to find out in which degree the dog show attendees are interested in tourist activities. In the dog show competitors ”Socialization/Networking”, “Judges”, as well as “Quality and prestige of the event” have been signed out as very important factors of motivation, while the factor ”Touristic motives” is of slightly less significance. The results have shown that the Dog Show competitors are one homogenous group that could be touristic interesting if they are offered a proper travel offer.
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Copyright (c) 2014 Creative Commons Attribution 4.0 International (CC BY 4.0)
This work is licensed under a Creative Commons Attribution 4.0 International License.