Time allocation in a museum: an empirical investigation

Authors

  • Juan Gabriel Brida School of Economics and Management – Free University of Bolzano. Piazza dell’Università, 39100 Bolzano, Italy. JuanGabriel.Brida@unibz.it
  • Marta Meleddu Department of Economics and Business (DiSEA) & CRENoS, University of Sassari, Via Torre Tonda, 34, 07100 Sassari, Italy, E-mail: mmeleddu@uniss.it
  • Manuela Pulina Department of Economics and Business (DiSEA) & CRENoS, University of Sassari, Via Torre Tonda, 34, 07100 Sassari, Italy, E-mail: mpulina@uniss.it
  • Vania Statzu CRENoS and Dipartimento di Scienze Sociali ed Istituzioni - Università di Cagliari, via San Giorgio 12, 09124 Cagliari-Italy E-mail: vania.statzu@crenos.unica.it.

Keywords:

time; museum; zero-truncated Poisson; management implications

Abstract

This paper examines the determinants that influence the time spent by visitors in a cultural site. This empirical investigation is based on survey data collected at the South Tyrol's Museum of Archaeology in Bolzano (Italy) between June and August 2010. Descriptive statistics show that, on average, visitors spend almost two hours, much longer than the length of stay in other museums as found in former empirical studies. Empirically, a zero-truncated Negative Binomial model has proved to achieve the best results. The analysis reveals that gender, age, income, group type, time spent at the destination, importance attributed to the museum and weather conditions have an impact on length of stay at this cultural site. These findings provide a useful tool to implement management directions about the museum.

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Published

2014-03-01

How to Cite

Brida, J. ., Meleddu, M., Pulina, M., & Statzu, V. (2014). Time allocation in a museum: an empirical investigation. European Journal of Tourism Research, 7, 5–15. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/136