European tourist destinations on the internet search engines
Keywords:destination competitiveness, online tourism domain, search engine, visibility
This paper examines the accessibility and visibility of tourist destinations in a search engine as an
opportunity to influence destination competitiveness. The study employed a research design that
simulates a traveller’s use of four search engines for travel planning by using the concept “tourism”
and a set of pre-defined keywords in combination with European tourist destination names. The
results of this research reveal that search engines index a great number of websites related to
tourism, although the visibility of tourist destinations is extremely low.
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Copyright (c) 2012 Creative Commons Attribution 4.0 International (CC BY 4.0)
This work is licensed under a Creative Commons Attribution 4.0 International License.