Key quality attributes according to the tourist product

Authors

  • Juan José Blázquez Department of Marketing, Faculty of Social Sciences, University of Castilla-La Mancha Cobertizo San Pedro Mártir s/n, 45071 Toledo, Spain
  • Arturo Molina Department of Marketing, Faculty of Social Sciences, University of Castilla-La Mancha Cobertizo San Pedro Mártir s/n, 45071 Toledo, Spain
  • Águeda Esteban Department of Marketing, Faculty of Social Sciences, University of Castilla-La Mancha Cobertizo San Pedro Mártir s/n, 45071 Toledo, Spain

Keywords:

tourist destination, perceived quality, tourist typologies, logistic regression

Abstract

Tourism industry is facing fundamental changes in the profile of tourists and increased competition,
due to the emergence of new tourist destinations. One of the main strategies to improve the
competitive position is to increase the quality of the destination’s resources according to the tourists’
expectations. Therefore, the purpose of this study is to identify the destination elements that
exercise a greater influence on the tourist’s global quality perception, based on the three tourist
typologies: sun-sea-sand tourism, rural tourism and cultural tourism. Multiple item indicators from
previous studies were employed to measure the quality of destinations. This paper uses Logistic
Regression Analysis to establish a model of indicators of global quality of the destination in order to
suggest recommendations to manage companies that operate in the different tourist destinations
when planning their activities that focus on better quality.

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Published

2012-10-01

How to Cite

Blázquez, J. ., Molina, A. ., & Esteban, Águeda. (2012). Key quality attributes according to the tourist product. European Journal of Tourism Research, 5(2), 166–170. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/105