Key quality attributes according to the tourist product
Keywords:tourist destination, perceived quality, tourist typologies, logistic regression
Tourism industry is facing fundamental changes in the profile of tourists and increased competition,
due to the emergence of new tourist destinations. One of the main strategies to improve the
competitive position is to increase the quality of the destination’s resources according to the tourists’
expectations. Therefore, the purpose of this study is to identify the destination elements that
exercise a greater influence on the tourist’s global quality perception, based on the three tourist
typologies: sun-sea-sand tourism, rural tourism and cultural tourism. Multiple item indicators from
previous studies were employed to measure the quality of destinations. This paper uses Logistic
Regression Analysis to establish a model of indicators of global quality of the destination in order to
suggest recommendations to manage companies that operate in the different tourist destinations
when planning their activities that focus on better quality.
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Copyright (c) 2012 Creative Commons Attribution 4.0 International (CC BY 4.0)
This work is licensed under a Creative Commons Attribution 4.0 International License.