Campón-Cerro A. Loyalty to rural tourism destinations: a causal study of determinants using a transactional and relational marketing approach: Supervisors: José Manuel Hernández-Mogollón Ph. D., University of Extremadura, Spain, jmherdez@unex.es Helena Maria Baptista Alves Ph. D., University of Beira Interior, Portugal, halves@unex.es Institution awarding the Ph. D. Degree: University of Extremadura, Spain Date of defence: 08/01/2014. EJTR [Internet]. 2015 Oct. 1 [cited 2026 Oct. 17];11:154-7. Available from: https://ejtr.vumk.eu/index.php/about/article/view/200