Slåtten, Terje, Göran Svensson, Steven Connolley, Cathrine Bexrud, and Tone Lægreid. 2017. “The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events”. European Journal of Tourism Research 15 (March):143-66. https://doi.org/10.54055/ejtr.v15i.268.