CARLBÄCK, M. Brand Value Attributable to Affiliation (BVAA) – a Method for Measurement in a Consortium Context. European Journal of Tourism Research, [S. l.], v. 23, p. 112–126, 2019. DOI: 10.54055/ejtr.v23i.392. Disponível em: https://ejtr.vumk.eu/index.php/about/article/view/392. Acesso em: 8 dec. 2024.