SLÅTTEN, T.; SVENSSON, G.; CONNOLLEY, S.; BEXRUD, C.; LÆGREID, T. The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events. European Journal of Tourism Research, [S. l.], v. 15, p. 143–166, 2017. DOI: 10.54055/ejtr.v15i.268. Disponível em: https://ejtr.vumk.eu/index.php/about/article/view/268. Acesso em: 24 may. 2024.