CARLBÄCK, M. To Be or Not to Be . . . – Brand Affiliation in the Hotel Industry: Supervisors: Professor Tommy D. Andersson Professor Christian Ax Institution awarding the Ph. D. Degree: School of Business, Economics & Law, Gothenburg University, Sweden. European Journal of Tourism Research, [S. l.], v. 21, p. 138–142, 2019. DOI: 10.54055/ejtr.v21i.365. Disponível em: https://ejtr.vumk.eu/index.php/about/article/view/365. Acesso em: 19 oct. 2026.