Ge, J. Humour in Customer Engagement on Chinese Social Media – A Rhetorical Perspective: Supervisors: Professor Ulrike Gretzel, University of Southern California, USA Associate Professor Yunxia Zhu, The University of Queensland, Australia Institution Awarding the Ph. D. Degree: The University of Queensland, Australia Date of Defence: 26/09/2016. EJTR 2017, 15, 171-174.