Longo, S. 2026. Book review of Rahimi, R., Stylos, N., Navarro-López, E. M., and Pillai, P. (Eds) (2025). Artificial Intelligence (AI) in Tourism, Hospitality and Events: Revolutionising Experiences. Goodfellow Publishers Ltd. ISBN: 9781915097859, pp. 256. European Journal of Tourism Research. 43, (Jun. 2026), 4309. DOI:https://doi.org/10.54055/ejtr.v43i.4812.