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Baggio, R. 2021. Book review of McKercher, B. and Prideaux, B. (2020). Tourism Theories, Concepts and Models. ISBN: 9781911635352, Oxford, UK: Goodfellow Publishers Ltd. 256 pp. European Journal of Tourism Research. 30, (Oct. 2021), 3021. DOI:https://doi.org/10.54055/ejtr.v30i.2330.