Ge, J. 2017. Humour in Customer Engagement on Chinese Social Media – A Rhetorical Perspective: Supervisors: Professor Ulrike Gretzel, University of Southern California, USA Associate Professor Yunxia Zhu, The University of Queensland, Australia Institution awarding the Ph. D. Degree: The University of Queensland, Australia Date of defence: 26/09/2016. European Journal of Tourism Research. 15, (Mar. 2017), 171–174. DOI:https://doi.org/10.54055/ejtr.v15i.270.