Determinants of digital technology adoption in marketing strategy for sustainable tourism destinations

Authors

  • Youssef El Archi Faculty of Law, Economics and Social Sciences - Souissi, Mohammed V University in Rabat, Rabat, Morocco E-mail: youssef.elarchi@um5.ac.ma https://orcid.org/0000-0002-8595-0026

DOI:

https://doi.org/10.54055/ejtr.v44i.4503

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Published

2026-10-01

How to Cite

El Archi, Y. (2026). Determinants of digital technology adoption in marketing strategy for sustainable tourism destinations. European Journal of Tourism Research, 44, 4419. https://doi.org/10.54055/ejtr.v44i.4503

Issue

Vol. 44 (2026): European Journal of Tourism Research

Section

Doctoral dissertation summaries

License

Copyright (c) 2026 Youssef El Archi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.