AI-powered insights: Analysing visual and textual content on social media for destination marketing management

Authors

  • Sofía Blanco-Moreno Faculty of Economics and Business Studies, University of León, Spain. Email: sblanm@unileon.es https://orcid.org/0000-0001-9959-6876

DOI:

https://doi.org/10.54055/ejtr.v41i.4192

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Published

2025-09-28

How to Cite

Blanco-Moreno, S. (2025). AI-powered insights: Analysing visual and textual content on social media for destination marketing management. European Journal of Tourism Research, 41, 4120. https://doi.org/10.54055/ejtr.v41i.4192

Issue

Section

Doctoral dissertation summaries