Personalisation through pricing co-creation: Customer’s willingness to pay and pricing strategies in the B2C context of hospitality

Authors

  • Arkadiusz T. Tomczyk Bournemouth University, UK. Email: ttomczyk@bournemouth.ac.uk

DOI:

https://doi.org/10.54055/ejtr.v41i.3864

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Published

2025-09-28

How to Cite

Tomczyk, A. (2025). Personalisation through pricing co-creation: Customer’s willingness to pay and pricing strategies in the B2C context of hospitality. European Journal of Tourism Research, 41, 4119. https://doi.org/10.54055/ejtr.v41i.3864

Issue

Vol. 41 (2025): European Journal of Tourism Research

Section

Doctoral dissertation summaries

License

Copyright (c) 2025 Arkadiusz T. Tomczyk

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.