Analysis of the strategic leverage of sport dynamics of sport tourism events through a holistic approach

Abstract

This study focuses on the development of sport dynamics arising from the strategic leverage of sport events and encompassing the planning of tactics and actions conducive to its implementation. Therefore, the objective of this study aims to analyse the sport dynamic leveraging efforts of the event organizers of two non-mega international events. This investigation included the case study of international open water events hosted in Setúbal, Portugal. Data were collected through: (i) documentary analysis covering the period 2010–2022; (ii) field observation of the two events in 2022; and (iii) 14 post-event semi-structured interviews with representatives of the event organizers and a local partner of the events. The data were examined through content analysis using deductive data categorization. The results highlighted the importance of strategic planning of the benefits of sport events, considering both the increase in sport (active and passive) participation and the strengthening of sport organizational capacity. This expanded vision of the development of sport dynamics can maximize more benefits for the host community. The long-term perspective of leveraging local sport dynamics provided by the study of international sport events emphasized the need for a strategic vision that combines an asset-based approach and a community needs-based approach.