Celebrity endorsement effectiveness for print destination advertising

Supervisor: Professor Haiyan Song Institution awarding the Ph. D. Degree: The Hong Kong Polytechnic University th Date of defence: 16 January 2009

Authors

  • Robert van der Veen Postdoctoral Fellow at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University; tel: +852 3400 3146, e-mail: hmrveen@polyu.edu.hk

DOI:

https://doi.org/10.54055/ejtr.v2i2.37

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Published

2009-10-01

How to Cite

van der Veen, R. (2009). Celebrity endorsement effectiveness for print destination advertising: Supervisor: Professor Haiyan Song Institution awarding the Ph. D. Degree: The Hong Kong Polytechnic University th Date of defence: 16 January 2009. European Journal of Tourism Research, 2(2), 186–189. https://doi.org/10.54055/ejtr.v2i2.37

Issue

Vol. 2 No. 2 (2009): European Journal of Tourism Research

Section

Doctoral dissertation summaries