To Be or Not to Be . . . – Brand Affiliation in the Hotel Industry: Supervisors: Professor Tommy D. Andersson Professor Christian Ax Institution awarding the Ph. D. Degree: School of Business, Economics & Law, Gothenburg University, Sweden

Mats Carlbäck

doi:10.54055/ejtr.v21i.365

To Be or Not to Be . . . – Brand Affiliation in the Hotel Industry

Supervisors: Professor Tommy D. Andersson Professor Christian Ax Institution awarding the Ph. D. Degree: School of Business, Economics & Law, Gothenburg University, Sweden

Authors

Mats Carlbäck School of Hospitality, Culinary Arts & Meal Science, Örebro University, Sweden. Address: Box 1, SE 712 02 Grythyttan, Sweden. Phone: 46708 42 72 96. E-mail: mats.carlback@oru.se

DOI:

https://doi.org/10.54055/ejtr.v21i.365

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Published

2019-03-01

How to Cite

Carlbäck, M. (2019). To Be or Not to Be . . . – Brand Affiliation in the Hotel Industry: Supervisors: Professor Tommy D. Andersson Professor Christian Ax Institution awarding the Ph. D. Degree: School of Business, Economics & Law, Gothenburg University, Sweden. European Journal of Tourism Research, 21, 138–142. https://doi.org/10.54055/ejtr.v21i.365