Demystifying neurotourism: An interdisciplinary approach and research agenda

Authors

  • Lucília Cardoso Polytechnic Institute of Leiria, CITUR Leiria, Portugal, Email: lucilia.a.cardoso@ipleiria.pt
  • Arthur Araújo GOVCOPP and TRIE, Portugal, Email: arthur.araujo@ulusofona.pt
  • Rui Silva Department of Economy, Sociology and Management, University of Trás-os-Montes and Alto Douro/CETRAD; NECE-Research Center in Business Sciences, University of Beira Interior, Portugal, Email: ruisilva@utad.pt
  • Giovana Goretti Feijó de Almeida Polytechnic Institute of Leiria, CITUR Leiria, Portugal, Email: goretti.giovana@gmail.com
  • Filipa Campos Polytechnic Institute of Leiria, CITUR Leiria, Portugal, Email: filipa.a.campos@ipleiria.pt
  • Luís Lima Santos Polytechnic Institute of Leiria, CITUR Leiria, Portugal, Email: llsantos@ipleiria.pt

DOI:

https://doi.org/10.54055/ejtr.v36i.3183

Keywords:

Neurotourism, neurosciences, neuromarketing, neuroscientific methods, hybrid systematic review, research agenda

Abstract

The academic discourse surrounding tourism's interdisciplinary approach has long piqued the interest of the scholarly community. More recently, attention has pivoted towards the intersection of neuroscience and neuromarketing within the realm of tourism, giving rise to the concept of “neurotourism”. This emergence requires a comprehensive elucidation of the relevance of neuromarketing and neuroscience to the field of tourism, thereby addressing the imperative to bridge existing knowledge gaps. In light of this, the present paper endeavours to fulfil this objective by synthesizing global research in this domain. The study adopts an interdisciplinary approach, employing a hybrid systematic review methodology that encompasses a literature review encompassing nine key indicators and a bibliometric analysis through co-word analysis of author keywords. In total, our investigation unearthed 45 papers from Scopus, each exploring the application of neuroscience and neuromarketing theories and methods within the context of tourism. Among these, three papers delve into the concept of neurotourism. In this paper, we underscore the deep connection between neuroscience, neuroscientific methodologies, and neuromarketing within the realm of tourism research. The outcomes of this research significantly enhance our comprehension of the current state of neurotourism research, revealing both existing voids and emerging areas of interest. Furthermore, this study introduces a pioneering methodological approach, fusing Scival topic prominence and hybrid systematic review techniques into bibliometric analysis. Ultimately, our findings illuminate a notable research lacuna, presenting a fertile terrain for prospective investigations. Additionally, we deliberate on current trends and propose directions for future research within the neurotourism landscape.

Author Biographies

Arthur Araújo, GOVCOPP and TRIE, Portugal, Email: arthur.araujo@ulusofona.pt

Arthur Araujo GOVCOPP and TRIE, (Portugal), p5706@mso365.ulp.pt - ORCID: 0000-0002-5016-974X

Rui Silva, Department of Economy, Sociology and Management, University of Trás-os-Montes and Alto Douro/CETRAD; NECE-Research Center in Business Sciences, University of Beira Interior, Portugal, Email: ruisilva@utad.pt

Rui Silva, Universidade de Trás-Os-Montes e Alto Douro, Email: ruisilva@utad.pt - ORCID: https://orcid.org/0000-0002-0283-9462

Giovana Goretti Feijó de Almeida, Polytechnic Institute of Leiria, CITUR Leiria, Portugal, Email: goretti.giovana@gmail.com

Giovana Goretti Feijó de Almeida, CITUR Leiria (Portugal), Email: goretti.giovana@gmail.com - ORCID: https://orcid.org/0000-0003-0956-1341
Ph.D. at Regional Development. International Researcher at CiTUR Leiria, Portugal.

Filipa Campos, Polytechnic Institute of Leiria, CITUR Leiria, Portugal, Email: filipa.a.campos@ipleiria.pt

Filipa Campos, CITUR Leiria (Portugal), Email: filipa.a.campos@ipleiria.pt - ORCID: https://orcid.org/0000-0002-1954-3940

Luís Lima Santos, Polytechnic Institute of Leiria, CITUR Leiria, Portugal, Email: llsantos@ipleiria.pt

Luis Lima Santos, CITUR Leiria (Portugal), Email: llsantos@ipleiria.pt - ORCID: https://orcid.org/0000-0002-6652-7601

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Published

2023-11-02

How to Cite

Cardoso, L., Araujo , A. ., Silva, R., Almeida, G. G. F. de ., Campos, F. ., & Lima Santos , L. (2023). Demystifying neurotourism: An interdisciplinary approach and research agenda. European Journal of Tourism Research, 36, 3618. https://doi.org/10.54055/ejtr.v36i.3183