Gastronomic experiences on tourists’ life satisfaction and happiness: The case of Porto

Authors

  • Paula Rodrigues Universidade Lusíada – Norte; Research Centre in Organizations, Markets and Industrial Management (COMEGI); Business Research Unit (BRU). Email: pcristinalopesrodrigues@gmail.com
  • Ana Pinto Borges ISAG – European Business School and Research Center in Business Sciences and Tourism (CICET); Research Centre in Organizations, Markets and Industrial Management (COMEGI). Email: anaborges@isag.pt https://orcid.org/0000-0002-4942-079X
  • Elvira Vieira ISAG – European Business School and Research Center in Business Sciences and Tourism (CICET); d IPVC- Polytechnic Institute of Viana do Castelo and UNIAG - Applied Management Research Unit. Email: elviravieira@isag.pt

DOI:

https://doi.org/10.54055/ejtr.v34i.3034

Keywords:

GastGastronomic/food experience, life satisfaction, happiness, destination branding, tourism

Abstract

The tourists' gastronomic experiences are important in developing a destination branding strategy, especially if this translates into greater happiness and tourists' life satisfaction. We intend to study the influence of five gastronomic/food experience variables on the tourists’ life satisfaction and happiness. After inquiring 352 tourists in Porto, the data were analysed through SEM and SPSS/AMOS software. The results validate the hypotheses concerning refreshment and hedonic/novelty experiences, which improve tourists’ satisfaction and happiness. The adverse experiences reduce the tourists' happiness, and lastly, tourists' life satisfaction with the gastronomic/food experience improves their happiness. Theoretical and practical implications are discussed.

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Published

2023-03-14

How to Cite

Rodrigues, P., Borges, A., & Vieira, E. (2023). Gastronomic experiences on tourists’ life satisfaction and happiness: The case of Porto. European Journal of Tourism Research, 34, 3412. https://doi.org/10.54055/ejtr.v34i.3034