The consistency of a tourism product: A new conceptual framework

Authors

  • Gorazd Sedmak University of Primorska, Faculty of Tourism Studies – Turistica, Obala 11a, 6320 Portoroz, Slovenia; tel. +386 5 6177000, fax. +386 5 6177020, email: gorazd.sedmak@fts.upr.si
  • Tina Kociper University of Primorska, Faculty of Tourism Studies – Turistica, Obala 11a, 6320 Portoroz, Slovenia; tel. +386 5 6177000, fax. +386 5 6177020, email: tina.kociper@ fts.upr.si

Keywords:

consistency, tourism product, resorts, cities.

Abstract

Although the importance of tourism product parts/elements consistency has often been emphasized in marketing and management literature, almost no academic attention has been given so far to the question concerning what determines the perception of its consistency and how it affects tourists' impression of the destination. The purpose of the research was to identify these elements, quantify their impact on overall perceptions of consistency and to make comparisons between tourist segments and two types of destinations – resorts and cities. The results revealed that whereas the majority of tourists do not consciously reflect on tourism product consistency, it is an important factor with regards to competitiveness and quality; although not to the same extent for all destinations and segments.

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Published

2017-10-01

How to Cite

Sedmak, G., & Tina Kociper, T. K. (2017). The consistency of a tourism product: A new conceptual framework. European Journal of Tourism Research, 17, 102 - 115. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/296