Tourist profiles and intra-destination visiting preferences in a mature coastal destination: More than beach

Authors

  • Antoni Domènech Universitat Rovira i Virgili, Department of Geography, 43480 Vila-seca, Spain. Email: antoni.domenech@urv.cat https://orcid.org/0000-0002-1881-6679
  • Isabel Paulino Universitat Rovira i Virgili, Department of Geography, 43480 Vila-seca, Spain. University of Girona, Department of Organization, Business Management and Product Design, 17004 Girona, Spain. Email: isabel.paulino@udg.edu https://orcid.org/0000-0002-8428-8878
  • Daniel Miravet Consortium of Public Transport of Camp de Tarragona, 43004 Tarragona, Spain https://orcid.org/0000-0001-7830-5515
  • Aaron Gutiérrez Universitat Rovira i Virgili, Department of Geography, 43480 Vila-seca, Spain https://orcid.org/0000-0003-0557-6319

DOI:

https://doi.org/10.54055/ejtr.v33i.2908

Keywords:

tourist intra-destination choices, tourist profiles, Latent Class Analysis, visiting preferences, mature coastal destination

Abstract

This paper aims to explore if the presence of diverse tourist profiles staying in the same accommodation hub of a mature Mediterranean coastal destination also implies specific intra-destination visiting preferences. The study uses Latent Class Analysis (LCA) to detect tourist profiles according to their socio-demographic and psychographic factors, as well as their trip organisation characteristics. Then, selection corrected estimations are used to focus on the side trips each profile is more willing or reluctant to make from the accommodation hub. Results show a wide range of tourist profiles with a high level of heterogeneity regarding individual characteristics and intra-destination visiting preferences. This provides further understanding of tourist choices at a destination and empirical evidence that allows breaking away from the traditional static, beach-focused view of coastal tourists. In turn, this informs the destination and its stakeholders so that they can apply the appropriate planning, management and branding tools to adapt the destination and its products and services to the different tourism targets. The implementation of this kind of studies and the use of their results by local stakeholders as strategy for diversification and competitiveness growth would make the whole destination more competitive.

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Published

2023-01-20

How to Cite

Domènech, A., Paulino, I., Miravet, D., & Gutiérrez, A. (2023). Tourist profiles and intra-destination visiting preferences in a mature coastal destination: More than beach. European Journal of Tourism Research, 33, 3310. https://doi.org/10.54055/ejtr.v33i.2908