Examining the adventure traveller behaviour - Personality, motives and socio-demographic factors as determinants for German adventure travel

Authors

  • Sven Gross Institute for Tourism Research, Harz University of Applied Sciences, Wernigerode, Germany. Email: sgross@hs- harz.de
  • Manuel Sand University of Applied Management, Adventure Campus Treuchtlingen, Treuchtlingen, Germany. Email: manuel.sand@fham.de
  • Theo Berger Harz University of Applied Sciences, Wernigerode, Germany. Email: tberger@hs-harz.de

DOI:

https://doi.org/10.54055/ejtr.v33i.2795

Keywords:

adventure tourism, personality, motives, hard adventure, Germany, regression analysis

Abstract

Adventure tourism has established itself as a concept and a field of research within tourism. While the German tourism market is one of the biggest in the world, no evidence exists on the German adventure traveller. In adventure tourism research in general, there is little evidence on how personality, motives, and socio-demographic factors distinguish the choice for soft and hard adventure activities. Therefore, this quota-based survey among 1,500 German travellers does investigate demographics, motives and personality aspects. A logistic regression analysis is performed to categorize tourists into soft and hard adventure travellers. Gender and age are descriptive characteristics, as well as extraversion and going on adventures to get to know oneself better. This research helps to better understand German hard adventure travellers and enables operators to cater specifically to the needs of the target group.

Author Biographies

Manuel Sand, University of Applied Management, Adventure Campus Treuchtlingen, Treuchtlingen, Germany. Email: manuel.sand@fham.de

His research interests include adventure tourism, mountain bike tourism, nature protection and outdoor sports, and the effects of experiential learning in the outdoors

Theo Berger, Harz University of Applied Sciences, Wernigerode, Germany. Email: tberger@hs-harz.de

His focus is on the modeling and forecasting of financial time series and the development of innovative forecasting techniques in the field of data analytics.

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Published

2023-01-20

How to Cite

Gross, S., Sand, M., & Berger, T. (2023). Examining the adventure traveller behaviour - Personality, motives and socio-demographic factors as determinants for German adventure travel. European Journal of Tourism Research, 33, 3307. https://doi.org/10.54055/ejtr.v33i.2795