Humour in Customer Engagement on Chinese Social Media – A Rhetorical Perspective: Supervisors: Professor Ulrike Gretzel, University of Southern California, USA Associate Professor Yunxia Zhu, The University of Queensland, Australia Institution awarding the Ph. D. Degree: The University of Queensland, Australia Date of defence: 26/09/2016

Jing Ge

doi:10.54055/ejtr.v15i.270

Humour in Customer Engagement on Chinese Social Media – A Rhetorical Perspective

Supervisors: Professor Ulrike Gretzel, University of Southern California, USA Associate Professor Yunxia Zhu, The University of Queensland, Australia Institution awarding the Ph. D. Degree: The University of Queensland, Australia Date of defence: 26/09/2016

Authors

Jing Ge Laboratory for Intelligent Systems in Tourism, USA; email: jingge@mkt-ai.com

DOI:

https://doi.org/10.54055/ejtr.v15i.270

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Published

2017-03-01

How to Cite

Ge, J. (2017). Humour in Customer Engagement on Chinese Social Media – A Rhetorical Perspective: Supervisors: Professor Ulrike Gretzel, University of Southern California, USA Associate Professor Yunxia Zhu, The University of Queensland, Australia Institution awarding the Ph. D. Degree: The University of Queensland, Australia Date of defence: 26/09/2016. European Journal of Tourism Research, 15, 171–174. https://doi.org/10.54055/ejtr.v15i.270