A conceptual approach to the tourist value co-creation: Dimensions, antecedents and consequences
Keywords:Customer co-creation, Value co-creation, Service dominant-logic, Tourism marketing, Literature review
In the last decades, several studies related to the Service-Dominant Logic approach were carried out, where the tourism industry is not an exception. As such, multiple works associated with this research stream have been developed, with a special focus on the tourist value co-creation. This article presents a conceptual model that aims to aggregate the various dimensions of customer value co-creation with its antecedent and consequent factors in the tourism industry. On the other hand, it proposes practical implications for the tourist organizations building on conceptual contributions. Thus, this article reveals the importance of other constructs of tourist value co- creation which surpass the behavioral dimension of the customer, namely, attitude, significance and recognition. Furthermore, this study systematizes the multiplicity of antecedent and consequent factors, recognizing that they may be grouped into factors associated to the company as well as to the customer.
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Copyright (c) 2023 Pedro Miguel Carvalho, Montserrat Díaz-Méndez, María J. Quero-Gervilla, Michael Saren
This work is licensed under a Creative Commons Attribution 4.0 International License.