Book review of Koc, E. (2020). Cross-Cultural Aspects of Tourism and Hospitality. ISBN 978-0-367-862893, Routledge: New York & London, 370 pp.

Abstract

Abstract

This book review essay discusses “Cross-Cultural Aspects of Tourism and Hospitality” (Routledge, 4 September 2020, in English, ISBN: 9780367862893, Hardback: £128.00; Paperback: £26.39; E-book: £26.39) by Erdogan Koc, which provides a summary of culture research with a focus on tourism and hospitality. The book is written in a concise and to-the-point manner (13 chapters, 370 pages), and considers the issue both from the perspective of the consumer marketing and service management. Chapters include several elements (e.g., activities and brief case studies) that facilitate learning and class discussion. Overall, it represents a text that is useful for university students, researchers and practitioners in the areas of tourism and hospitality, marketing and management.