The experience of Meliá Hotels International in China: A case of internationalisation of a Spanish hotel group

Authors

  • Angels Niñerola Universitat Rovira i Virgili, Department of Business Management, Av. Universitat 1, E-43204-Reus, Spain. Phone: +34 977759865, E-mail: angels.ninerola@urv.cat
  • Fernando Campa-Planas Universitat Rovira i Virgili, Department of Business Management, Av. Universitat 1, E-43204-Reus, Spain. Phone: +34 977758930, E-mail: fernando.campa@urv.cat
  • Ana-Beatriz Hernández-Lara Universitat Rovira i Virgili, Department of Business Management, Av. Universitat 1, E-43204-Reus, Spain. Phone: +34 977759876, E-mail: anabeatriz.hernandez@urv.cat
  • Maria-Victòria Sánchez-Rebull Universitat Rovira i Virgili, Department of Business Management, Av. Universitat 1, E-43204-Reus, Spain. Phone: +34 977759876, E-mail: mariavictoria.sanchez@urv.cat

Keywords:

Tourism sector; Foreign direct investment; Internationalisation process; Key success factors; Chinese market; Case study

Abstract

The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.

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Published

2016-03-01

How to Cite

Niñerola, A., Campa-Planas, F., Hernández-Lara, A.-B., & Sánchez-Rebull, M.-V. (2016). The experience of Meliá Hotels International in China: A case of internationalisation of a Spanish hotel group. European Journal of Tourism Research, 12, 191–196. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/219