Loyalty to rural tourism destinations: a causal study of determinants using a transactional and relational marketing approach

Supervisors: José Manuel Hernández-Mogollón Ph. D., University of Extremadura, Spain, jmherdez@unex.es Helena Maria Baptista Alves Ph. D., University of Beira Interior, Portugal, halves@unex.es Institution awarding the Ph. D. Degree: University of Extremadura, Spain Date of defence: 08/01/2014

Authors

  • Ana María Campón-Cerro Department of Business Management and Sociology, Faculty of Business Studies and Tourism, University of Extremadura, Avda. Universidad, s/n, 10071, Cáceres, Spain; e-mail: amcampon@unex.es

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Published

2015-10-01

How to Cite

Campón-Cerro, A. (2015). Loyalty to rural tourism destinations: a causal study of determinants using a transactional and relational marketing approach: Supervisors: José Manuel Hernández-Mogollón Ph. D., University of Extremadura, Spain, jmherdez@unex.es Helena Maria Baptista Alves Ph. D., University of Beira Interior, Portugal, halves@unex.es Institution awarding the Ph. D. Degree: University of Extremadura, Spain Date of defence: 08/01/2014. European Journal of Tourism Research, 11, 154–157. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/200

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Doctoral dissertation summaries