Exploring the effect of push and pull motivation factors on destination satisfaction: An Empirical Evidence from Amenity Migration Perspectives
Keywords:Push and pull motivations, amenity migration, destination satisfaction, market segmentation, settlement patterns
This study was carried out within the context of amenity migration addressed as a category of post-tourism
movements group with a purposeful sample of 489 participants. The main purpose of this research is to explore the
motivations of participants of different nationalities in Alanya by using a push and pull framework and to
investigate the relationship between motivation and overall destination satisfaction. A quantitative research
methodology was adopted, and the descriptive and explanatory research methods were used. The findings of this
study indicated that pull and push motivations of participants differ according to country origin. Furthermore, the
results revealed that push and pull motivations significantly influence destination satisfaction. Moreover, it was
concluded that push motivation factors of Middle Eastern and Russian participants had a higher impact on
destination satisfaction than European participants. Findings of the research were discussed along with their
theoretical contributions and managerial implications.
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Copyright (c) 2021 Engin Unguren, Ömer Akgün Tekin, Mehmet Bayırlı
This work is licensed under a Creative Commons Attribution 4.0 International License.