Social network analysis in tourism for improving marketing strategies. Understanding tourists’ behaviour through their customer journey

Supervisors: Sergio Moreno-Gil and Juan M. Hernández Institution awarding the Ph. D. Degree: Universidad de Las Palmas de Gran Canaria Date of defence: 08 November 2019

Authors

  • Tatiana David-Negre Universidad de Las Palmas de Gran Canaria. Calle Saulo Torón, 4 - Universidad de Las Palmas de GC, Campus Universitario de Tafira, Módulo E - Planta 0 – Derecha, C.P. 35017 - Las Palmas de Gran Canaria, España Phone: +34 928454977. E-mail: tatianadavid12@gmail.com

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Published

2020-08-11

How to Cite

David-Negre, T. (2020). Social network analysis in tourism for improving marketing strategies. Understanding tourists’ behaviour through their customer journey: Supervisors: Sergio Moreno-Gil and Juan M. Hernández Institution awarding the Ph. D. Degree: Universidad de Las Palmas de Gran Canaria Date of defence: 08 November 2019. European Journal of Tourism Research, 26, 2613. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/1944

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Section

Doctoral dissertation summaries