Car use in ski resort: the moderating role of perceived lack of facilities

Abstract

Fifty-seven percent of greenhouse gases produced by ski resorts are due to the transport of tourists to the resorts. More than eighty percent of them travel by car. Reduced car use to and around ski resorts is therefore a major objective for public policy. The Theory of Planned Behavior is used to identify the determinants of reduced car use during a tourist’s stay in a ski resort. The moderating role of perceived lack of facilities also is tested. A field study (n = 485 tourists) shows that perceived behavioral control is the only significant determinant of reduced car use. Perceived lack of facilities moderates the influence of attitude and of subjective norms on this behavior.