The effects of formal networks on territorial tourism offers. Current usage of network contracts in Italy

Authors

  • Selena Aureli Department of Management; University of Bologna, Rimini Campus, Via Angherà, 22, RIMINI – Italy, Email: selena.aureli@unibo.it, Phone: +39 0541 434 230
  • Fabio Forlani Department of Economics, Society, Politics; University of Urbino, Via Saffi, 42, URBINO (PU) - Italy

Keywords:

tourism networks, contractual networks, SME cooperation, strategic alliance, place brand, destination management, Italy

Abstract

This study aims to understand the benefits contractual inter-firm networks offer to existing territorial tourism systems in Italy. Preference has been given to a qualitative approach. Data collection was based on document analysis (i.e. information reported in written contracts as well as text and images published on web sites) and in-depth semi-structured interviews. Results indicate that usage of a relatively new legal mechanism (the network contract) designed to form stable inter-organisational networks is increasing in the tourism sector. These networks help promote existing territorial tourism systems in different ways and to different extents. In some cases, alliances create and promote a tourism proposal that enhances the territorial offer, while in other situations alliances succeed in identifying and communicating a specific territorial area previously left unmanaged.

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Published

2015-07-01

How to Cite

Aureli, S., & Forlani, F. (2015). The effects of formal networks on territorial tourism offers. Current usage of network contracts in Italy. European Journal of Tourism Research, 10, 76–94. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/180