Stakeholders’ perspectives toward a community-based rural tourism development


  • Kalsom Kayat College of Arts and Sciences, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia, e-mail:


Stakeholder theory, social exchange theory, tourism development, rural tourism


A study guided by stakeholder, social exchange and power theories was carried out to investigate the level of stakeholders’ interests in and their concerns towards Kampung Pelegong Homestay (KPH) Programme. Using a case study approach, the study examines the views of stakeholders in 2005 on the development of KPH Programme and explores the extent to which the conception of stakeholder and the notion of social exchange and power theory provide a satisfactory understanding of a specific case of stakeholder analysis. The study finds that the stakeholders’ interest in the development of the homestay may be explained by any and the combination of the three components: their power, or their lack of power, to affect the program, their dependency on the program, and the stakes they have on the development. The stakeholders will have interests in the programme development when they are affected by the programme or when they have the ability to affect the programme.




How to Cite

Kayat, K. (2008). Stakeholders’ perspectives toward a community-based rural tourism development. European Journal of Tourism Research, 1(2), 94–111. Retrieved from