Hair, J. F. Jr., Hult, G. T. M., Ringle, C. M., Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications. ISBN: 978-1-4522-1744-4. 307 pp.

Authors

  • Lawrence Hoc Nang Fong School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong; e-mails: lawrence.fong@connect.polyu.hk; rob.law@polyu.edu.hk
  • Rob Law School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong; e-mails: lawrence.fong@connect.polyu.hk; rob.law@polyu.edu.hk

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Published

2013-10-01

How to Cite

Fong, L., & Law, R. (2013). Hair, J. F. Jr., Hult, G. T. M., Ringle, C. M., Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications. ISBN: 978-1-4522-1744-4. 307 pp. European Journal of Tourism Research, 6(2), 211–213. Retrieved from https://ejtr.vumk.eu/index.php/about/article/view/134