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Organisational Culture Perspective and Implementing Customer Relationship Management (CRM) in Hotel Industry:
Case of a Chain Hotel in the UK
 

Roya Rahimi1


RECEIVED: 04/04/2014

 
1 Lecturer of Tourism and Hospitality Management, Department of Marketing, Innovation, Leisure and Enterprise, Business School, University of Wolverhampton, UK; Phone: +447549664323, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
Supervisors: Dr Ebru Gunlu

Institution awarding the Ph. D. Degree: Dokuz Eylul University, School of Tourism and Hospitality Management (Turkey)
Date of defence: 26 September 2013

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Citation: Rahimi, R. (2014). Organisational Culture Perspective and Implementing Customer Relationship Management (CRM) in Hotel Industry: Case of a Chain Hotel in the UK. Doctoral Dissertation Summary. European Journal of Tourism Research 8, pp. 162-165

 

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European Journal of Тourism Research