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A review of destination image studies from 2008 to 2012
Bình Nghiêm-Phú 1*

Received: 07/11/2013 Accepted: 04/03/2014


1 Graduate School of Media and Governance, Keio University, 5322 Endo, Fujisawa-shi, Kanagawa Prefecture, Japan 252-0882, Telephone: +81-80-3349-6176, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
* Corresponding author



This paper, continuing from Pike (2002), and Stepchenkova and Mills (2010), reviews 177 articles published between 2008 and 2012 about destination image. The major characteristics of these articles are highlighted to show the development of destination image studies. Two broad categories of destination image studies (i.e. perceived image, and projected image) are discussed separately. It is hoped that researchers of the following period can find some suggestions to locate their studies in this very popular body of research.


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Keywords: academic articles; destination image; perceived image; projected image; Google search engine

Citation: Nghiêm-Phú, B. (2014). A review of destination image studies from 2008 to 2012. European Journal of Tourism Research 8, pp. 35-36


European Journal of Тourism Research