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Time allocation in a museum: an empirical investigation

Juan Gabriel Brida1*, Marta Meleddu2, Manuela Pulina3 and Vania Statzu4
     
 
Received: 25/10/2013 Accepted: 30/10/2013
 

 

1School of Economics and Management – Free University of Bolzano. Piazza dell’Università, 39100 Bolzano, Italy. This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2Department of Economics and Business (DiSEA) & CRENoS, University of Sassari, Via Torre Tonda, 34, 07100 Sassari, Italy, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
3Department of Economics and Business (DiSEA) & CRENoS, University of Sassari, Via Torre Tonda, 34, 07100 Sassari, Italy, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
4CRENoS and Dipartimento di Scienze Sociali ed Istituzioni - Università di Cagliari, via San Giorgio 12, 09124 Cagliari-Italy E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
* Corresponding author
 
 

Abstract

This paper examines the determinants that influence the time spent by visitors in a cultural site. This empirical investigation is based on survey data collected at the South Tyrol's Museum of Archaeology in Bolzano (Italy) between June and August 2010. Descriptive statistics show that, on average, visitors spend almost two hours, much longer than the length of stay in other museums as found in former empirical studies. Empirically, a zero-truncated Negative Binomial model has proved to achieve the best results. The analysis reveals that gender, age, income, group type, time spent at the destination, importance attributed to the museum and weather conditions have an impact on length of stay at this cultural site. These findings provide a useful tool to implement management directions about the museum.

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Keywords: time; museum; zero-truncated Poisson; management implications.


Citation: Brida, J., M. Meleddu, M. Pulina and V. Statzu (2014) Time allocation in a museum: an
empirical investigation. European Journal of Tourism Research 7, pp. 5-15

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European Journal of Тourism Research