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Moroccan tourist portfolio efficiency with the mean-variance
approach
 
Hermann Ratsimbanierana1, Sara Sbai1* and Agathe Stenger1
 
Received: 15/07/2012 Accepted: 30/01/2013
 
1University of Perpignan Via Domitia, CAEPEM, IAE, 52 Avenue Paul Alduy-66860 Perpignan, France. E-
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* Corresponding author

 

Abstract
 
Nowadays, the major objective of all destinations is the development. Develop their attractions, their management strategy to cope with the competition and attract the maximum number of tourists, satisfy and retain them. This paper analyses the Moroccan destination performance with the use of the mean-variance shortage function approach. This method permits to help destination decision-makers to minimize the instability and maximize the return of inbound tourism. Accordingly, to optimize its tourism strategy, the Moroccan tourism authority can choose a combination of tourist origins according to its preference in terms of risk. The Results allow us to say that Moroccan
Destination Management Organisations (DMOs) have ways for adjustment to achieve best performing strategy. The main contribution of this paper is both empirical and managerial.
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European Journal of Тourism Research