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Key quality attributes according to the tourist product

Juan José Blázquez 1, Arturo Molina1* and Águeda Esteban 1


Received: 20/10/2011 Accepted: 06/02/2012

 

1 Department of Marketing, Faculty of Social Sciences, University of Castilla-La Mancha Cobertizo San Pedro Mártir s/n, 45071 Toledo, Spain
* Corresponding author; phone: +34 902 204100, fax: +34 902 204130, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Abstract
Tourism industry is facing fundamental changes in the profile of tourists and increased competition, due to the emergence of new tourist destinations. One of the main strategies to improve the competitive position is to increase the quality of the destination’s resources according to the tourists’ expectations. Therefore, the purpose of this study is to identify the destination elements that exercise a greater influence on the tourist’s global quality perception, based on the three tourist typologies: sun-sea-sand tourism, rural tourism and cultural tourism. Multiple item indicators from previous studies were employed to measure the quality of destinations. This paper uses Logistic Regression Analysis to establish a model of indicators of global quality of the destination in order to suggest recommendations to manage companies that operate in the different tourist destinations when planning their activities that focus on better quality.

 

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Keywords: tourist destination, perceived quality, tourist typologies, logistic regression
Citation: Blázquez, J., A. Molina, Á. Esteban (2012) Key quality attributes according to the tourist product. European Journal of Tourism Research 5(2), pp. 166-170

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European Journal of Тourism Research