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Consumer choices of international mountaineering holiday: A perspective of Slovak mountaineering market towards Slovak tourism providers

J. Janockova 1, J. Jablonska 1 and G. M. Timcak1*


Received: 11/08/2011 Accepted: 23/04/2012

 

1 Institute of Geotourism, BERG Faculty, Technical University Košice, Slovakia
* Corresponding author; e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Abstract
The main purpose of this study was to critically analyze consumer choices of Slovak mountaineers for purchasing international mountaineering holiday from Slovak outbound travel agencies/tour-operators. To increase the probability of the respondents’ geographic, age and gender varieties, qualitative questionnaires were distributed among 80 respondents using the method of cluster sampling. The preferences of mountaineering holiday arrangement of the analysed market were found to be through personal communication with Slovak travel intermediaries, which was perceived more safe and time-saving then independent purchase or/and purchase through international travel intermediaries. An individually tailored holiday was preferred as it provides safety and simultaneously satisfies the desired elements of freedom and independence. The main issues regarding the provided services by the Slovak outbound travel agencies/tour-operators have been related to lack of mountaineering expertise and an inappropriate service delivery.

 

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Keywords: mountaineering, consumer choice, tour operators, travel agencies, Slovakia
Citation: Janockova, J., J. Jablonska, G. Timcak (2012) Consumer choices of international mountaineering holiday: A perspective of Slovak mountaineering market towards Slovak tourism providers. European Journal of Tourism Research 5(2), pp. 153-165

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European Journal of Тourism Research