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A molecular treatment of successful destinations: revisiting methodological individualism

Bernard Lew Shian Loong 1*

Received: 28/02/2012 Accepted: 03/03/2012


1 School of Hospitality, Tourism and Culinary Arts, Taylor's University, Malaysia; This e-mail address is being protected from spambots. You need JavaScript enabled to view it
* Corresponding author

With nanotechnology coming to the fore and molecular gastronomy entering the culinary arts, this paper proposes a molecular treatment of successful destinations. Yet it is a molecular metaphor that follows from methodological individualism as a methodological tenet. Post modern destination analysis has tended towards investigations at the micro-scale. Unlike the usual micro-macro dichotomy, that tends to be lop-sided, this molecular approach emphasizes the scalability of individual codified experiences to the global emergent properties of destinations. Computer simulations based on a spatial contagion model, suggests that successful destinations tend to be poised on the edge of chaos, maximizing molecular interchange and thus their ability to change and adapt. Informed by such findings the paper puts forward destination policy guidelines based on the consideration of two contrasting cases of heritage tourism: Venice and Singapore.


© 2012 International University College. All rights reserved

Keywords: Austrian economics, molecular tourism, methodological individualism, knowledge contagions, edge of chaos, destination development, Singapore, Venice.
Citation: Shian Loong, B. L. (2012) A molecular treatment of successful destinations: revisiting methodological individualism. European Journal of Tourism Research 5(2), pp. 106-117

European Journal of Тourism Research