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A comparative study of visitors to urban, coastal and rural areas.
Evidence from the island of Crete


Konstantinos Andriotis1


Received: 08/12/2010 Accepted: 06/03/2011


1Department of Hotel and Tourism Management, Faculty of Management and Economics, Cyprus University of Technology, P.O.Box.50329, 3603 Lemesos, Cyprus; tel. +357 25002237; fax. +357 2500 2803; e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
*Corresponding author


Abstract
Taking as a case three diverse geographical locations, the coastal resort of Amoudara, the city of Heraklion and the village of Archanes, all of them within the border of the Prefecture of Heraklion on the island of Crete, the aim of this study has been set to provide a better understanding of differences between urban, rural and coastal tourists based on the attributes of the place they visit. Although due to various limitations results cannot be generalized beyond the study population, it was intriguing to find differences in motivations and preferences of urban, rural and coastal tourists which are a consequence of socio-demographic, motivation and travel-related variables. Based on these differences, this study provides implications for future decision making to target specific market segments.

 

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Keywords: urban, rural, coastal tourism, behaviour, preferences, motivations, Crete
Citation: Andriotis, K. (2011). A comparative study of visitors to urban, coastal and rural areas.
Evidence from the island of Crete. European Journal of Tourism Research 4(2), pp. 93-108
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European Journal of Тourism Research